Your Ultimate Guide to Crafting Business Offers for Success!

Alright, let's break down the different types of offers! We will get straight to the point here!

Low-priced Offers: Picture these as your business's welcome committee. They might not catapult you into "rollin' in cash" territory, but they're the friendly face that says, "Hey there, join the party!" These could be pre-recorded masterclasses, mini-courses, or their lively counterparts. Imagine pre-recording all that wisdom and setting it free on platforms like Kajabi. 

Here's the magic with pre-recorded stuff—once it's done, it's done! Sell it to the masses, and watch the revenue roll in. A masterclass is like a one-off training session, around 60 minutes of pure knowledge. On the flip side, a mini-course might have a bunch of short videos, but both focus on a specific topic, giving a taste of what's to come in your next offer.

Mid-priced Offers: Now, these are usually considered your main offer. Pre-recorded courses are the chill, "learn at your own pace" type. Record it, slap it on your website, and let the knowledge buffet begin. Live programs, on the other hand, are the live-action heroes—training, workshops, and Q&A sessions, all happening in real-time. Yeah, they demand more of your time, but that live interaction? It's gold!

Evergreen programs? Think of them as the cool kids who are always ready for a new friend. They're a mix of pre-recorded and live training, catering to everyone's learning style. Some folks binge-watch, some prefer stepping stones, and Evergreen programs are the perfect harmony.

High-priced Offers: 1:1 offers are like a VIP pass to your expertise. Picture a three-month package where you're the guide on their A to B journey, sprinkled with weekly 45-minute calls. It's the personalized, premium experience. Masterminds? They're the Avengers of your offerings—blending 1:1 and group dynamics. Everyone collaborates, learns, and grows together, creating a ton of support.

As you craft these offers for yourself or guide others through the offer-making journey, remember the magic formula: Goals + Offer Details + Audience Size. Whether it's $10,000 or a specific number of spots to sell, tailoring the offer to the goal is key. Oh, and keep in mind the audience size—we always want to focus on engaging with and providing value to our community. 

Feel free to drop any questions in our Facebook group. We're all in this together!

This blog contains affiliate links, which means I’ll receive a commission for any purchases made through my link.